Branding is much more than a logo, color palette, and related collateral. An effective brand is one that resonates deeply with the ethos of your organization and your mission, and that delivers reputation, social impact, partnerships, sales and plays a key part in the formation of an excellent business strategy. To delve deeper into this subject, Alex welcomes Valerie Forgeard to the Virtual Lounge.
Known as the founder and director of World Citizen Artists (WCA), Valerie Forgeard lived and traveled abroad for 16 years and has worked with over 100 nationalities. She has led communications at the Big Data United Nations Global Platform, represented exclusive brands in the corporate world — LVMH, Issey Miyake, Alberta Ferretti, SAP, and Hewlett Packard Enterprise — and fulfilled several fundraising missions for Amnesty International, Pasteur Institute, and the Marie Curie Institute.
Learn more at her website: https://www.stunningbrand.com/.
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Valerie Forgeard on Effective Branding