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The PR Army in Ukraine with Julia Petryk
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The PR Army in Ukraine with Julia Petryk

For more than eight years, Julia Petryk has headed up PR for MacPaw, a Kyiv-based company known for publishing apps that clean and speed up Mac computers. For many in our profession, it would be a dream job, in a dream city.

Then came the Russians.

Within the first hours of the Russian full-scale invasion of Ukraine, Petryk and others knew that they had a part to play in repelling invaders and marshaling the forces of Ukraine’s allies.

Petryk and others founded the initiative, PR Army as a response to the Russian violation of international agreements and its lawless invasion of Ukraine. PR and Comms experts got together to build a strong Ukrainian presence in the global arena and make Ukrainian voices vocal all over the world.

Listeners, we are fortunate to hear from a professional literally on the front lines—and today we ask her how the public relations profession—literally a PR Army--can be as valuable to freedom as any weapon in a foxhole.

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