For more than eight years, Julia Petryk has headed up PR for MacPaw, a Kyiv-based company known for publishing apps that clean and speed up Mac computers. For many in our profession, it would be a dream job, in a dream city.
Then came the Russians.
Within the first hours of the Russian full-scale invasion of Ukraine, Petryk and others knew that they had a part to play in repelling invaders and marshaling the forces of Ukraine’s allies.
Petryk and others founded the initiative, PR Army as a response to the Russian violation of international agreements and its lawless invasion of Ukraine. PR and Comms experts got together to build a strong Ukrainian presence in the global arena and make Ukrainian voices vocal all over the world.
Listeners, we are fortunate to hear from a professional literally on the front lines—and today we ask her how the public relations profession—literally a PR Army--can be as valuable to freedom as any weapon in a foxhole.
Links:
DiakuYOU campaign (thank you in 🇺🇦) https://www.youtube.com/watch?v=PqYSGrGz6HU
Bathtub creative campaign 🛀 https://www.bathtubcreative.com/
PR Army website https://www.pr.army/
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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
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The PR Army in Ukraine with Julia Petryk