Rhiannon Ruff has more than ten years' experience helping large organizations and Fortune 100 companies navigate Wikipedia. She co-founded two boutique agencies in that time and worked with countless brands and business leaders to update their Wikipedia entries in line with the site's rules and guidelines. In this conversation, you will learn about:
Debunking Wikipedia myths: There is a lot of bad advice out there for companies and brands when it comes to Wikipedia; my goal is to debunk PR and marcomms teams' biggest misunderstandings about Wikipedia
Why you shouldn't have a Wikipedia page: Most people assume that they should have a Wikipedia page, but there are many reasons why you shouldn't have one, especially if you're an individual or small brand.
Digital legacy and Wikipedia: The longevity of information online is crucial to think about as part of crisis communications, especially for sites like Wikipedia that retain historical details.
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