Philippe Borremans knows this about a crisis: Time is the one thing you get very little of as you try to retain control of the narrative. On today's show, we welcome Borremans, an independent Public Relations consultant specializing in Emergency Risk & Crisis Communication and President of the International Public Relations Association (2021). He tells us the differences between crisis and risk management communication in North America and Europe, as well as his thoughts on the future of the public relations profession.
He works on strategic communication projects for epidemic and pandemic preparedness with organizations worldwide. Before emigrating to Morocco, and later to Portugal, he was Chief Social Media Officer and CSR coordinator at Van Marcke Trading Group. For ten years he held several communications positions at IBM, including Corporate and Online Communications on national and European levels. Philippe started his Public Relations career at Porter Novelli International in Brussels. He is a regular guest lecturer at universities and business schools across Europe and North Africa. Listen in!
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