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PR After Hours
Peter Shafer on Polls and PR

Peter Shafer on Polls and PR

Context is one of the keys to success in today's highly competitive digital environment and anyone looking to use data (as in polling) to better understand their context before creating content. That’s why we’re excited to welcome Peter Shafer to the virtual lounge.

Peter is the Vice President of Sales and Marketing at Everest Communications. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter will shed light on how using data effectively can vastly improve your digital marketing campaigns.

SURVEY SAYS we’re going to learn something valuable today. Listen in!

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This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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