Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. On today's show, Josh tells us why some businesses shouldn't spend money on SEO, ways to improve online reputation, and how Wikipedia can be your best tool for managing company and CEO Reputation.
Josh has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. In addition, he is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, SES, and PR Summit. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.
"One of the interesting, sort of...maybe not secrets to Seo is oftentimes, good press is the best answer to any SEO problem that you have. You know, and it's very easy to get." -- Josh Greene
Listen in for info and tips, including:
1. Breakdown SERPs (Search Engine Results Pages) and why each element appears where it does.
2. Learn three easy tips for pushing down unwanted search results.
3. Discover how Wikipedia can be your best tool for managing your company and CEO's reputation.
Learn more: TheMatherGroupLLC.com
Get his book, Wikipedia for Business 2022: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed, here: https://amzn.to/3TglPtG
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Josh Greene on SERPs, Reputation, and Wikipedia for Your Business