Jonathon Narvey is the Founder & CEO of Mind Meld PR Inc. in Vancouver. As a reporter covering the tech scene, he learned the craft of creative storytelling. Now in PR, Jonathon and his team use those skills to earn media coverage for innovative tech companies. Today on the show, he shares his thoughts about processes that encourage creativity for PR and marketing.
"As you know well, creativity is essential for what we do. But discovering and hiring creative people is super-hard," he says. "So, we have processes we use -- and other companies could use -- to get those creative juices flowing to create cool story ideas reporters will love."
Learn:
Let the research do the work. (It's Michael Crichton's method he used to write books like Jurassic Park.)
Remove distractions/Let daydreaming be part of the work.
Cross-pollinate from different subjects that don't normally go together.
Check out his podcasts: https://anchor.fm/mindmeldpr and https://podcasts.apple.com/ca/podcast/the-future-of/id1476940640
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Jonathon Narvey on Creative Processes