Ed Zitron is the CEO and founder of EZPR, a national media relations firm. He is also outspoken in his critiques of the public relations profession. In our discussion, he talks about how and why media pitches go wrong, the reason his first job in PR was a misery, and several other provocative thoughts--you be the judge: is he right, or is he wrong?
EZPR focuses on industry-leading media relations for tech (B2B, B2C, Consumer Tech, Enterprise, SaaS, DevOps, Blockchain/Crypto) companies, startups, app developers, and more with clients including Skydio, SmartNews, Wyze, Flexa, PUBG, RAVPower, and Storm Ventures. Ed has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer and PC Zone, and he has written two books - This Is How You Pitch, an early PR person's guide to PR, and Fire Your Publicist, a DIY guide to PR for just about anyone.
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Ed Zitron on What PR Pros Get Wrong About Media Relations