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Joanne Fisher's avatar

I'd like your thoughts on persuasion: how writers use their craft to persuade others to a point of view. This could be in the commercial advertising world, politics, whatever you fancy. Even law! (We lawyers write briefs and memos to persuade others to a particular outcome.) What's the difference between spin and lies? You're well-placed to think about this as a writer of fiction and non-fiction. What tools do you use to persuade us that your fictional setting really exists?

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