With the "Big Game" looming in just a few days, we are thrilled to speak with one of the busiest retail pros around, Peg Liebert, cofounder of Kansas City-based sports apparel giant Rally House. In this fun chat, Peg takes a break from Super Bowl sale prep to describe how Rally House began, why delighting her customers is job one, and answers the question of just what happens to "Super Bowl winner" t-shirts when there always has to be one team that loses.