Can PR pros benefit from behavioral science or is it all just BS? Just kidding. Shayoni Lynn FCIPR FPRCA CMPRCA makes the case for BS in your PR.
She is CEO and Founder at multi-award-winning strategic communications and behavioral science consultancy, Lynn PR. Shayoni is a Fellow of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) and Chair of PRCA Cymru. In 2021, she was listed in the PRWeek Power Book – the definitive list of the most influential and respected communications professionals in the UK. In the same year, she was listed in the PROPEL 100 – a list of the most influential PR agency professionals in the world.
Now behave yourself and listen in!
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