Today we meet Michelle Songy, founder and CEO of Press Hook, an innovative new AI-based media relations platform. She and Alex discuss how AI can be used to help content creators and businesses to find relevant journalists and media outlets for their press releases.
Michelle was recently named to PRWeek’s Dashboard list of 25 most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing, and marketing businesses from start-ups to Fortune 500 companies. Her first company, Cake Technologies became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express in 2017.
Michelle shares the benefits of using Press Hook to help small businesses reach the media, as well as strategies for successful affiliate marketing. They also discuss the importance of linking back to websites and blogs to help supplement content and revenue.
Learn more about Press Hook.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
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