In today’s episode, we welcome back Mickie Kennedy, the founder of eReleases, a leading press release distribution service.
Mickie is here to discuss the enduring value of press releases in a digital age and the role that Artificial Intelligence can play in optimizing them.
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Key Topics Covered:
- Mickie Kennedy highlights how press releases continue to be a valuable tool for companies.
- Discusses how AI can aid in organizing ideas and generating new perspectives for your press releases.
- Press releases still serve as a reliable source for journalists to get verified information.
- The importance of including press releases as a key element in a comprehensive marketing strategy.
- eReleases offers several strategic options and packages tailored for different needs.
- How press releases can establish your authority in your respective industry.
- Gaining press coverage can lead to increased social proof, enhancing the brand’s image and credibility.
- Various tactics to make sure your press release actually gets read and generates interest.
- Practical tips for writing a press release that captures attention and serves its purpose effectively.
Listen to Mickie's first appearance on the show here.
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